Who decides what a melon costs at the market?

What you’ll see

Line up the buyers from who would pay the most to who would pay the least, and the sellers from the cheapest to the dearest. The buyers make a falling staircase, the sellers a rising one. Where they cross, every willing buyer meets a willing seller. Nobody sets that price. The crowd finds it.

• Warm paper look
• Narrated
• 21 seconds
• Laptop and phone versions